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¡¡ 1. INTRODUCTION The export and import company Leaders International UK Ltd, was founded in 1987 as a British private limited company. Originally our focus was in general industrial markets but through the process of supplying a wider source of products, we have successfully incorporated other industries as part of the main projects of our business today. Leaders International UK Ltd focuses on the provision of specialist products and has the ability to provide bespoke products for a variety of industries. As a growing trading company, we continually seek to broaden our product portfolio in order to meet and exceed the demands of the modern business environment. As a company we take pride in our expert knowledge of strategic and internationally renowned products as well as more specialist localized companies. Our ability to offer technical advice, when necessary, has enabled us to extend our client portfolio and establish long standing relationships with companies involved in major international projects.
Leaders International UK Ltd believe that to remain competitive in an ever increasingly crowded market, it is vital that we stay at the forefront of developments and products that our clients trust and believe to be economically viable. With established customers throughout the world, Leaders International UK Ltd is highly regarded as a premier supplier of reliable, high quality and competitively priced products. 2. BUSINESS OVERVIEW 2.1 Geographic Coverage Leaders International UK Ltd have continued to access and achieve growth in new markets. Operating sales in Africa and Asia have grown substantially to ally our business vision and strategy. Leaders International UK Ltd has also been successful outside the UK, having much success in Europe. Company sales grew steadily when it first expanded its business to Europe in 1993. Leaders International UK Ltd attributes this strong performance to the continuing additions of globally successful products to our portfolio. 2.2 Business Focus Industrial materials continue to be the main source of business, both in terms of sales and operating profit. Leaders International UK Ltd has also in recent years included the shipbuilding industry after developing a close business partnership with Daeyang Electric Co. Ltd. 3. DEVELOPMENT AND STRATEGIC OVERVIEW 3.1 Marketing Strategies The marketing strategy of Leaders International UK Ltd is based around a core of industry established products supplemented by the continual sourcing of new and bespoke products within emerging and established markets. The benefit of this is strong recognition and much of the success of the products we provide is based on clients feeling that they can trust products offered under the umbrella of these names. 3.2 Business Development Leaders International UK Ltd aims to develop inroads in markets to conform with its strengths in a step-by-step manner. We continue to strive and demonstrate a capability to roll out existing products to new geographic markets in a systematic and effective way. 4. PRODUCT OVERVIEW 4.1 Product Portfolio Leaders International UK Ltd has embraced a strategy that only focuses on proven manufacturers who have achieved or have the capability of gaining global recognition. We are able to source key materials in almost every sector of the market in which we operate. Leaders benefits from the high level of recognition that the products of our affiliated company¡¯s receive in their respective industries. We also have a number of major companies in our portfolio including: Daeyang Electric Co. Ltd, Namsung Traders Co. Ltd, and UnionDigital Co.,Ltd. 4.2 New Product Development At Leaders International UK Ltd we dedicate much of our resource in investigating and researching into new business markets. We have a strong belief that the discovery of new and innovative products for aiding and improving global construction activities the core of the company¡¯s continuing research activities. This gives rise to a number of new products, some with a functional quality and others with a more strategic purpose. The result of the dedication to investigation and research of Leaders is regular new products within our portfolio 5. QUALITY Quality speaks volumes about the products a trader is able to procure. Quality first has always been our company policy. We are committed towards quality by:
6. MISSION STATEMENT Much of the success of Leaders is attributed to the sheer dedication to our mission which is to constantly aim towards enhancing customer satisfaction by means of supplying high quality products at the right time.
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